Who says big business can’t help out the environment?  Let’s see if Coke is willing to make this change in their marketing and production.

It’s a seemingly small change but considering the amount of Coke being sold each day, reducing the production and recycling process by a single step and removing the amount of paint used from the equation is a very significant change.  Apparently around 75 billion (yes, billion) cans of various Coca-cola products are sold every year so even the thin layer of paint on each can adds up to a lot in the long run.  Removing that toxic paint from the environment as well as the energy used to apply it to the aluminum cans results in eliminating tons, literally, of waste.

And did I mention that the can now looks cooler than ever?  Sure, it may be missing a bit of that iconic flair but bare aluminum is always in style.

(via Gizmodo, picture from 7760.org)